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Frank Cooler is a seasoned industry professional with a strong understanding of transaction technology; modernisation of the insurance core; consumerisation of IT; business intelligence and risk, as well as reducing complexity in processes and product. He is currently the founder, chairman and CEO of Intrasurance, an enterprising, customer-driven organisation that develops innovative solutions for online financial service provision. Intrasurance has been enabling consumers to manage their own insurance products since 2002. There is a strong mission behind this: helping people to become self-assured.