Myra Security is an established provider for Application Security and Network Security, headquartered in Munich, Germany. Their solutions are in particular designed for critical infrastructures in Europe and cover capabilities like Web Application and API protection, Secure CDN, DDoS protection, DNS security and other security products to help organizations strengthening their cybersecurity posture and protect against web-based attacks.
The Challenge: Unique Positioning in a Competitive Market
In a landscape dominated by large global providers, Myra Security is dedicated to strengthening its unique positioning and pinpointing the most promising areas for growth. With numerous opportunities available, maintaining a strategic focus is crucial for achieving successful expansion.
The Solution: Leveraging KuppingerCole Expertise
To tackle the challenge, Myra Security collaborated with KuppingerCole to identify, evaluate, and refine options for the company’s strategic evolution, particularly in terms of go-to-market strategies and partnerships. Using KuppingerCole's proven methodologies, various growth pathways — such as expanding functional capabilities and adding partners — were analyzed, discussed, and assessed against a range of criteria.
Practical Benefits: Strategic Decision Making Support
This partnership produced tangible benefits that greatly assisted Myra Security in advancing their product and go-to-market strategy:
Competitive positioning insights: Through KuppingerCole’s thorough assessments, Myra Security gained valuable insights about the competitive situation in different segments of the market they are in and new segments they could enter.
Evaluation of go-to-market options: Based on the analysis of Myra Security’s current portfolio, strengths, and opportunities, go-to-market approaches for expanding the Myra Security business were evaluated, providing the foundation for strategic decisions by their management.
Partnership strategies: Narrowing down the most compelling strategic alternatives, options for partnerships with different types of partners for further growth could be proposed.
Value Added: Research-Based Intelligence and Market Guidance
The success story of Myra Security and KuppingerCole goes beyond merely identifying new opportunities and supporting the Myra Security management team on their strategic path; it’s about delivering real, tangible value throughout their journey.
Research-Based Intelligence: Leveraging KuppingerCole's expertise provided Myra Security with research-based intelligence, arming them with the knowledge to make informed decisions and prepare the next stage of their corporate journey.
Experience-Based Guidance: The collaboration went beyond analysis; it offered experience-based guidance to navigate the dynamic market landscape.
Myra Security’s collaboration with KuppingerCole not only sets them apart in a competitive market but also supports hem with the tools and insights necessary for success. The success of Myra Security highlights the transformative impact of strategic partnerships, research-driven intelligence, and effective communication of innovation in a challenging landscape.