Securix is an established IAM and cybersecurity services provider covering the Swiss and German market. They are part of the Allurity group, which integrates tech-enabled cybersecurity service providers across Europe. As part of our work, we helped Securix in identifying sweet spots for further growth in the consulting, system integration, and services business for IAM and cybersecurity.
The Challenge: Unique Position in a Crowded Market
Amidst a market with many service providers, Securix focused on strengthening their unique positioning and identifying the best areas for further growth. In a market providing many opportunities, strategic focus is essential for successful growth.
The Solution: Leveraging KuppingerCole Expertise
To address the challenge, Securix worked with KuppingerCole on identifying, rating, and further defining options for the strategic evolution of the company. Based on proven methods provided by KuppingerCole, the different paths of growth such as regional growth, adding partners, increasing the consulting offerings, and others were analyzed and rated based on a range of criteria.
Practical Benefits: Strategic Decision Making Support
This partnership yielded practical benefits that significantly helped Securix in developing and progressing on their corporate strategy:
- Competitive positioning insights: Through KuppingerCole’s thorough assessments, Securitx gained valuable insights about the competitive situation in different segments of the market they could enter.
- Evaluation of strategic options: Based on the analysis of Securix’ current portfolio, strengths, and opportunities, strategic options for expanding the Securix business were evaluated, providing the foundation for strategic decisions by the Security management.
- Partnership strategies: Narrowing down the most compelling strategic alternatives, options for partnerships with vendors for further growth could be proposed.
Value Added: Research-Based Intelligence and Market Guidance
The success story of Securix and KuppingerCole is not just about identifying new sweet spots and supporting the Securix management on their strategic journey; it's about adding tangible value to their journey:
- Research-Based Intelligence: Leveraging KuppingerCole's expertise provided Securix with research-based intelligence, arming them with the knowledge to make informed decisions and prepare the next stage of their corporate journey.
- Experience-Based Guidance: The collaboration went beyond analysis; it offered experience-based guidance to navigate the dynamic market landscape. KuppingerCole's insights became a compass, guiding Securix toward sustained success.
In conclusion, Securix’s strategic work with KuppingerCole not only helps them differentiating in a crowded market but also empowered them with the tools and insights needed to thrive. The success story of Securix is a testament to the transformative power of strategic partnerships, research-based intelligence, and the ability to effectively communicate innovation in a competitive landscape.