1Kosmos was founded in 2018 and is headquartered in New Jersey. They enable remote identity verification and passwordless multi-factor authentication for workers, customers and residents to securely transact with digital services. By unifying identity proofing, credential verification and strong authentication, the 1Kosmos platform prevents identity impersonation, account takeover and fraud while delivering frictionless user experiences and preserving the privacy of users’ personal information.
The Challenge: Setting 1Kosmos Apart
However, amidst a crowded market, they needed to create a distinct identity and communicate their innovation compellingly. The challenge was not just about having a superior product but about showcasing it effectively to the right audience.
The Solution: Leveraging KuppingerCole Expertise
To address this challenge, 1Kosmos turned to KuppingerCole to get comprehensive analysis and impartial insights. The first step involved participation in KuppingerCole's Leadership Compasses, where their products underwent rigorous evaluation. This not only provided 1Kosmos with a clear understanding of their competitive position but also ensured that KuppingerCole analysts comprehensively grasped their offerings.
- Leadership Compass: Access Management
- Leadership Compass: Providers of Verified Identities
- Leadership Compass: CIAM Platforms
- Leadership Compass: Passwordless Authentication
Emboldened by this initial engagement, 1Kosmos further collaborated with KuppingerCole through a series of Inquiry Calls. These calls focused on refining website messaging and pre-sales communication, ensuring that every interaction with potential customers resonated with clarity and impact.
Practical Benefits: Gaining Competitive Edge
The partnership yielded practical benefits that significantly elevated 1Kosmos in the market:
- Competitive Positioning Insights: Through KuppingerCole's thorough assessments, 1Kosmos gained valuable insights into how their product portfolio stood against competitors. This intelligence empowered them to make informed strategic decisions and fine-tune their offerings for maximum impact.
- Refined Messaging: The collaboration resulted in a refined and validated website messaging strategy. 1Kosmos' value proposition was crystallized, making it instantly recognizable to potential customers navigating their online presence.
- Enhanced Pre-sales Communication: The Inquiry Calls provided a platform for a constructive assessment of 1Kosmos' elevator pitch and other pre-sales communications. This feedback loop ensured that every engagement with prospects was not just informative but compelling.
Value Added: Research-Based Intelligence and Market Guidance
The success story of 1Kosmos and KuppingerCole is not just about overcoming a branding challenge; it's about adding tangible value to their journey:
-
Research-Based Intelligence: Leveraging KuppingerCole's expertise provided 1Kosmos with research-based intelligence, arming them with the knowledge to make informed decisions and outmaneuver competitors.
-
Experience-Based Guidance: The collaboration went beyond analysis; it offered experience-based guidance to navigate the dynamic market landscape. KuppingerCole's insights became a compass, guiding 1Kosmos toward sustained success.
In conclusion, 1Kosmos' strategic alliance with KuppingerCole not only differentiated them in a crowded market but also empowered them with the tools and insights needed to thrive. The success story of 1Kosmos is a testament to the transformative power of strategic partnerships, research-based intelligence, and the ability to effectively communicate innovation in a competitive landscape.
