Connecting 10.000+ mobility companies and multi million customers

Thank you for the opportunity to share our insights of our technology platform, which is kind of challenging, but also very motivating for the whole company and the partners. We are doing this for the title of the presentation is connecting 10 K Mobil mobility companies together with multimillion consumers. And that is exactly what we are doing at the moment.

And it's, this is, this is encompassing technology, organizational change culture, all those, all those perspectives are relevant for this, this digital implementing this digital strategy that we are doing at the moment. I think I need this one. So let me start by telling what is Vema in, in some small fact and figures, we are established in 1963. So it's older than I am. You may have guessed that our major shareholder is both are, both are and well known brand in the Netherlands.

And that, that has a kind of gives you kind of trust as an organization that such a stakeholder is behind your, behind your organization and pushing this, this strategy as well. Sorry for the technical issues. We have offices in the Netherlands, of course, but we also have offices in the, in Germany. We are a small company. If you look at the numbers, the, the company itself is really small. It's about 6, 650 full-time equivalent, but we, we trying to serve 10 K mobility partners and millions of customers, which is rather rather big challenge.

So to say, and then to the, to the, to the, the, the right hand side for you guys is our B2B and B2C, B2C fax and figures at the moment. It depends on how you measure, because your is always telling me there are more, more B2B customers, but from the corporate point of view, measured by them.

It's a 7,000 plus at the moment moment. And we are having on a monthly basis, 2 million, 2.5 million visitors on our B2C Porwal. So that is, that is the effect ands that we have at the moment. And we trying to, to increase those numbers on the, the right hand side for you guys.

So we, we are willing to go to the B2B customers, which are mobility partners in, in the Netherlands for us to 10,000 plus. And the, these are visitors, but cus in numbers of customers, we want to go to the five to 10 million in customers that using our platform, What are we service? What are servicing that we are providing as both a ma both AMA is from its origin, it's an insurance and financial Institute, and now transforming to, to become a technology technology partner for the, for the whole sector.

And in the, the service that we are offering are insurance for both, for either the, the, the mobility companies itself and their, their employees, but also that they can, that they can surface those insurance to their customers as well. So that's two step approach.

It's also, that's also the case for finance. They can come to BMA to, to arrange some finance for their daily operations as a mobility partner, but also have lease contracts and financial proposals to, for customers to buy a car. So that is always the, the double function in this, in this platform on the right hand side has about data and analytics. We are offering a range of data, data services to the, to the mobility partners.

We are allowed by the one of the Dutch Dutch centers of mobility mobility data to share this, this data with our, with our customers on which taking into account a lot of, a lot of legislation where we should apply to. And that is what we are servicing to our, to our customers, that, that they can use all those kind of information as information about cars, it's information about bicycles, it's information about the, the mobility parts. It's about it's about data, about customers itself. So it's ranging a lot of different, different areas of, of data.

The platforms I will address in short Outre is another, another services that is about extended warranty of what you, what you, if you buy a car or occasion or whatever. And also we provide legal aid to our, again, to our mobility partners, but it's also, it's also possible to, to, to have to service legal aid for a customer. Yeah. Then the platforms, these are in effecti channels that our two kinds of customers are facing or interacting with us on the left. And the left hand side is called via Bovet. That is the, the platform for our mobility mobility partners.

They can, they can use that platform to interact with us and to provide all their services and products to the, to the, to the B2C B2C part, part of it. And customers will, the individual customers will reach us by via both as Nel.

And again, there, you see the name of the, our major stakeholder, because that is a trustworthy brand in the Netherlands. My colleague will do something, will tell you something about the IM IM foundation underneath whole platform. George is the product owner of, of the DevOps teams that are, that is working on this, on implementing, implementing this part of the, the total, the total technology platform. And my name is Martin Bohart and I'm the program manager at the moment because we are in the middle of a big transition program.

And the program that I am leading at the moment is building the technology platform with all this components and aspects around it. So that is, that is the, the differentiation between our roles.

And I will, I will a gift the, the, the floor to yours in, in, in, in, in a few moments, this is what we are aiming for B2B plus B2 B2C is B2 B2C, again, connecting the, the mobility partners with, with, with customers we are using in our, in our digital strategies, the, the, the, the principles of do bring, bring everything to the cloud use SA and use manager in order to have the most state of the art state of the art technology platform, which is, which is scalable, which is agile, which is also cost efficient. That is the, that are the main, main criteria in which we take our decisions.

And for the, for the, for the, for the IM component, yours will tell you more about in the, in a few, few minutes, what we are doing there, we built this for, and on behalf of the, of our mobility partners, because the mobility partners are ranging from small, small companies to large companies, but they, the, the really the vast majority of the companies are not able to, to build such a platform itself. And that's why we are building it together with them, for them, and on behalf of them, so that it, it can be used throughout the, the mobility sector in the, in the Netherlands.

We have, we have some archive for our customers. So to say, this, this is an individual individual example of it, because we are always make a distinction between an individual customer and a mobility partner. So if you look at the, the questions that that Patty could have is that he's, that he's deciding to buying a car.

And in, in that question, a lot of other questions, other sub questions will appear. So she really wants, wants to do it, do that really, really quickly and in a safe manner.

She, so she will need a trustable, trustable provider and identity and access is, is just a part of trust in my opinion. So that is what we should build with, with our customers.

She, besides her car, she needs, she needs finance to, to, to buy, buy such a car. She also has. She also needs to have an insurance as she wants to have the best deal.

Of course, she wants to be secure because she's, she is, will, will share her personal, personal data. And also her, her, her credit credit card or whatever. And the other archetype is on the other hand is we have the mobility partners that, that have some, some challenges as well. And both those archetypes or, or persona persona and customer customer journeys are based are, are how to say it is our come together in the technology platform that I will address after this, after this slide. So this is one of our small, small mobility partners. He wants to sell occasions with good margins.

He wants to have a label online label and a distribution platform. He wants to manage his locations portfolio on, in a cell service base. Of course he needs to, to his manage his, his ads. He needs to have the customer insight and understand customer needs and all kinds of questions that are related to being a state of the art mobility partner.

Oh, and another one. And this comes together to our, to our, on a high level. Our technology technology strategy is that we have that we have two, two verticals that is Fibo, Fibo just, I addressed early on, on the right hand side. This customer on the left hand side is the mobility partner. And they will, they will, they will need to log into the, to the platform with, with different S of course, as a customer and, and a mobility partner, which orders will tell you more about the mobility partner login and identification.

And, and we also have the customer more kind of self-service self-service login. And we are one welcome as the IM E I D I a, a tooling for that on the, on the middle level, you see that we, we combining the, the B2 B both AI business units that typically the surfaces, all the services that I just, just talk about, this is insurance finance out trust, and those, those kinds of services are there. The Mobil, the mobility companies need to need to subscribe to that services. So that is, that is where the B2B connection is, is, is coming, coming up.

And then on the other hand, the other hand of the, of the page is that we, the, the, the mobility companies want to want to sell their, their services to the, to the customers. And that is where the B2C connection comes into place.

And, and underneath that, that, that, that, that strategy is, is the, is two plot two, two horizontals that are prime importance. That is our data platform. And that is the technology platform. And the technology platform is, is what I just described.

This is, this is my, my day to day job to ensure that that is, that is available. And we, you see is kind of a, the labels that we, that we have plot in, in this is for, I IM is one welcome for, for the business process modeling and C CRM stuff. We are using Pega for data and analysis and extraction. We are using Informatica on the low level.

The, the, the cloud we were use, we are using is an Azure cloud. And for integration, we are using xray. So this was my introduction, large one. I will give yours the four.

Thanks, Martin. Thanks. I'll try to explain something about the integration that we did.

Of course, we've got people logging in users. Those can be professionals working for car companies or consumers. And of course, well, these people need to log in, but they're working for one or more car companies. So we had to find a solution for this.

Well, in our IM environment, we came up with a well, a number of requirements. Of course, one of them was you'd be able to connect with one or more administrations to have a golden record for the, the companies for the customers, but of those companies have subscriptions. They well have to delegate to their employees. So what we did was select a couple of identity providers, and one welcome. Our partner had the best proposition for that. They're completely API driven.

So every say every specific process we need for B ma we could see if we could implement it in, in one, welcome, or do it in an external system. So what we did is we have our central registration of customers, and this is why I know we've got 10,000 or 12,000 customers. Even we push them to our say our IM servicing layer, where we can add subscriptions from the same source or from external sources. And we push this to, to one, welcome the IM environment with the correct business rules, which we need to apply.

And this can be all sorts of stuff, but if you're interested, you can always be in contact. On the other hand, we have to, the user, we should be logged in. We are not being lazy, but we're, we've got privacy stuff in mind. So we don't want to register our employees of our companies because we have about user base of 25 to 30,000 users we're expecting. So what we do is we let ed admin of a company invite employees, employees have to register themselves. And there's realistic options.

They work for more than one company, so they can use their mobile ID as we call it to log in for the second or third or whatever company. We've got a situation where they are related to about a hundred companies. And during log in, they can select the correct company they want to log in for. And then we get the correct subscriptions for that specific company and the roles they're allowed to perform. This is more or less our basic setup.

Yeah, that's the mobiled part. Consumers can also log in via same environment, but they're allowed to create own identity.

Currently, we, we have got a registration for that, but it's also possible to log in with other identities, for example, Facebook or Microsoft, Google, that kind of accounts, but we're investigating how to implement that in a proper manner. So for our, we keep it our own environment. So we're sure about privacy and other relevant issues in the end. It's of course not about logging in. It's about getting access to the applications you need. So that's always possible. And we try to well relate people and companies. So we've got not only B2B or B2C, but B2B to C.

And we try to support, well, the mobility companies with that as well during our implementation, we got a number of challenges. Of course, we have to decide for our bespoke processes, where to implement them. We've got a invitation flow. It's not very usual. We want to enforce, for example, if a customer stops paying for subscription, this is something not typical for an IM system.

Oh, some other stuff. And we have to integrate our legacy applications with it. This is also very challenging. And we move from some to open ID connect.

Yeah, I think that is basically it.