You guys see that? Yeah, I can see that.
All right, so we're gonna talk about embracing AI for personal mastery. A.
So, and those of you in the front, you guys are, have the best seats. All right, so about my company. So what we do, we do AI strategy sessions, we do AI automation education training and what we do for companies, we help them drive revenue, increase productivity, enhanced efficiency. So also part of what this presentation is based on is a book that I wrote called Too many Hats, too Little Time. And here we go. So what's our today's agenda?
'cause I heard that you guys, I was on a little bit of the prior call and saw that you're here learning all about chain of thought, prompt engineering, a lot of engineer, a lot of kind of concepts. But when I go around and I share a lot of this stuff, people like to see it in action.
So that's what you guys are gonna do. You guys can get some real practical skills. So when I first went to Chad, GBT, this is what I saw. And you know, I like, it looks a lot like Google. I tried to use it like Google, I put in the little key words and the content wasn't really terrific.
And I realized, you know, there's, I felt like there had to be something more there. And as I went and I learned about it, if you, if you take nothing else from me today, if you take nothing else, take this. It's because it's a how you look at this technology. You have to imagine when you are using one of these chat bots that it is the perfect remote knowledge worker. So you have to anthropomorphize it, you have to think of it as a person. You have to think of it as a remote associate.
So it's somebody that's on your team, they're remote, but it is their first day on the job.
So as you interact with this, it's remote, it's their first day on the job and they can do just about anything that you want it to do, but they need a very, very good manager. So it really, it shifts onto you. How good are you at giving directions? How good are you at giving rules and instructions? If you're a good manager, you know, all this prompt engineering that they talked about and concepts and that if you just think of it like a person and you give it everything it needs, it's gonna be terrific.
So, and so as I was learning about prompting, I know you learned a lot about prompt engineering. I learned that there were four parts. There is the role, there's the context, there's the task, the task and the format.
So you know, in the role you kind of give it, say the role as, so I'm sure that you guys have heard this all day today. You give it a role, you give it context so it knows what to, to decide to drive it on, what is the task and what is the format.
But as I thought about this and I thought about the role, you know, the role of you giving it a role and I'm thinking, okay, you give it a role, you are a chief marketing officer, you are a lawyer, you are a CEO. And I watched it communicate. When I was first learning how to interact with this technology, I'm thinking, could it do more? So what I did was, this was about like a year and a half ago.
I, I, I was thinking to myself, okay, so you say it's a give it a role of a chief marketing officer.
Then I thought, well can this role persist in the chat? Instead of just saying you are a copywriter, what if I gave it a name like you are John, the copywriter, and then not just any copywriter. Could I give John some sort of expertise like you are a copywriter specializing in digital identity, you are a copywriter that is a technical writer and could I give it a personality and would that persist? So more than just the role, I give it more kind of substance to it.
Then I thought, is it possible to create more than one? Can I create the copywriter? Can I create the marketing officer? Could I create the CEO and would they all kind of coexist in the same chat with their name and behave according to their expertise and their personality? And they did. Then I thought, well that's interesting and I wonder can you get these personas to interact with each other and ask each other questions?
And they could. And then I thought, well, could I get them to debate? And it could and it can get them to collaborate and they could.
So that way you have like a whole subject matter expertise and I thought was amazing. That's what I wrote the book about. So let's talk all about personas. So here's an example. So in marketing, they've been using personas for a long time and what they use personas is they create their target person, their target audience, and they give him an age, they give him an ethnicity, they give him a location, and then they say, okay, what is this personas? What's important to this person? What are their frustrations? What are their goals?
And then in marketing you kind of create all of your campaigns, all of your products, everything about this person to think in your mind, how would this person interact?
So how would this person work with that? But now leveraging this technology, their personas like Steve can be interactive, they can be subject matter experts. This can answer pretty much questions on anything that you want them to ask questions on.
So for example, product testing you could create, if you have a product that you wanna evaluate, you can spin up a persona that would be in theory the target customer for this product. And you can imagine how this persona would use it. You can imagine how they would think about it and also get some sort of feedback about it. So this isn't to remove, you know, product testing for real people, but this is a way for you get additional data easily and quickly. So to create a persona, and I know at the end of this I'll have a, a code where you can kind of get the presentation and download it.
I know it's hard to read, particularly you in the seventh row in the back, but basically, but I'll show you how it is. I created a, a prompt to help you create your persona. And what it does is the chat bot kind of takes you step by step. And here I'll, here's a avid video of it moving, let's see if it works.
So here it is. So basically I put this prompt in and I'm not sure if you guys can see in the back, but basically it takes it question by question.
I said, what industry or field do you want subject matter expertise in? And here I'm saying I wanted to do hotel marketing, I wanted to do copywriting, I wanted to give it a t, do I want to name it? I said I wanted to give it its own name. And I said, what is the title that I want it to be?
I said, I want to be director of SEO. So then it's gonna create this persona for me and this is Julia Martinez, the director of SEO and all the skills, experience, personality traits. And then I'll ask it after it's all created here and you'll be able to do this too. So this is a lot of fun for you and I'll give you a couple more examples after this.
So then you just say, I want this to load Julia into memory. And now that these chat bots are are bigger, they can handle a lot more of them. So now that it's loaded into memory, so then I kind of start to interact with it.
I say, okay, I need you to create a landing page for a new promotion. I want you to make it all the required headlines. So now this persona exists. So now let's do another one. So create a persona for a director of marketing. I want them to have deep experience knowledge of all areas of marketing, make them very personable and intelligent. And this is essentially what it created for me.
So now Jordan, I'm giving Jordan the task where I want her to, I want her to create a new drink for a casino that has a catchy name, a list of ingredients, brief description, highlights of the drink uniqueness, and is targeting male regular casino players.
Age 25 to 35. So she goes ahead and she creates this, which is great, but then when we're done here, I want her to, okay, so we have this new drink, but I said, you know, I have a new task. I need her to plan a Monday night event that's gonna attract unmarried couples ages 25 to 35.
I want her to create a theme, I want it to appeal to the audience and I want her to kind of put together a promotional strategy. So now I have my own director of marketing. There's a virtual that has this specific experience. So this is, she's a casino marketer and she now creates an entire campaign that I don't need to know anything about marketing 'cause I've got Jordan here. I just need to be able to kind of hand it off to it. Or if you do have a marketing team, you could take whatever they're giving to you and run it by your own virtual marketer, Jordan, and have her provide feedback.
And so, so that's how that works. Alright, so let's go to the next one. So now that you have these personas, you can engage in all sorts of interesting things. If you imagine it role playing from practicing your sales pitch, handling objections you customer needs. So I know a lot of you are technology, this is identity and cloud based. But no matter who your audience is, if you're about to engage in a conversation, you can help role play the conversation, whether it's with your boss, whether it's with a employee, whether it's with a client.
If you're onboarding people, you can use these personas. Now here's something that a lot of people like. So lawyers particularly, I'm in the United States, I'm in New York lawyers, a lot of lawyers here and everything's very legal and legal lawyers are really expensive. So you can use this technology to, and they lawyers typically charge you by the hour.
So you can create your own virtual lawyers with a set of virtual expertise and they can help you deal with certain problems.
So instead of maybe having 10 billable hours, you can get about seven of the work done and you can bring the remaining three hours, you can bring whatever the, whatever it is to real lawyers for them to validate. So here with this legal team, I, I said these are all the types of questions that they can help me with. So here's another thing. So I've loaded up these three lawyers into the system. You have Nate who specializes gaming regulations and compliance. You have Isabella who is an attorney that focuses on intellectual and brand protection.
Ne have Martin who's a real estate and business transactions. So the question is, we've come up with a new casino game concept that we want it to prevent it from being copied.
What steps should we take to secure intellectual property rights?
So I, based on each of their expertise, they start to provide information from on ways to approach it. But then after I get this information I said, well this is great, can each of you pretty much poke holes into the other person, the other personas? And like I said, can you elaborate on why your opinion is better than the other lawyer's suggestions? So now I'm able to have them evaluate the other feedback based on their expertise and what they would suggest and argue.
So this is just sort of high level, but imagine if you have a contract and you have a contract or you have terms and conditions or whatever you have, you spin up the different lawyers and you tell them, look at this contract line by line. What is, what is, what is the, what do I need to know about it? And if you load the contract in. And so it's just looking at the contract because I know a lot of people talk, talk, probably talk to you about hallucinations and how accurate it is.
But if you actually load in the source document and you stick to lawyers on and say, okay, let's go line by line, what do I need to know? What are the gotchas? And they'll go through it line by line, identify what you need to know in the gotchas and that's what you bring to a real attorney.
Alright, so now the next part, it can be whatever it is. So what you need to first do is define the decision.
What, what, what is the decision you need to make now? What are the inputs? Like what is gonna help you decide to make this information, decide how to make this decision. What information do you need loaded? So what documents, what source documents. So what are the different points of view that you need? Everything that you would need to help guide you in the decision you need to have documented. Now you think, okay, create personas.
So whatever the decision is create, I would, I would argue you should create three different types of personas of contrary perspectives to evaluate the key inputs to help you from a subject matter expertise and run it sort of like what I just did with those attorneys. Those attorneys were looking at gaming concept, but like whatever it is, you have the source documents, have them look at the source documents and from what you would need as a key input.
And then you gather all this information to help guide you in terms of they'll, each of them will give a different perspective based on their background and based on how they see it. Then you evaluate the inputs and then this is just another input to help you to make an informed decision. This is an amazing way to approach this. And there we go. I went through this very quickly. I only had 20 minutes today. They asked me to do it in 18 minutes. Now if I was connected to audio, this is a virtual AI actress, so she is a real person.
However, her I, she's giving up her identity to, and I can make her say whatever the heck I want her to say. And so she does, she says pretty much, I'm great. But if you would like a copy of the presentation, go ahead and scan it and I will send this to you and I'll send you links to the different personas that just played and, and that's it. They didn't gimme a lot of time today, so I, I kept it short and sweet and you guys all loved it. I know you did.
All right, any questions? I don't know if I'll be able to hear you, but
Thank you Mike. Thank you Mike.
Yeah, yeah, we very much enjoyed, much enjoyed it, enjoyed it. Thank you for taking us through and giving something for us to really chew on. So thank you from the live audience and the virtual audience. So thank you very much.
Oh, it was my pleasure. And you guys should be back on track.
