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Daniel Röper leitet die Digital Unit bei Steinberg Media Technologies GmbH. Mit einem Werdegang in E-Commerce und Direktmarketing kam er 2007 zu Steinberg, um dort das Online-Geschäft aufzubauen. Seit 2014 entwickelt er Strategien für Steinbergs Digitale Transformation. Ein Ergebnis ist die Gründung einer Digital Unit — eines Teams, welches aus einer Hand Strategien, Konzepte, Implementierung und Betrieb von Online- und E-Commerce-Services liefert.