Guido Scholz - GDPR Is Not Only Law, It Is Also a Trusted Relationships with Customers

Yes. So I divided my presentation in two parts. The first part I want to talk about the market study market study from, and then the second part, I want to talk about the GDPR effects to consumer in both parts I into the role of consumer and I check the consumer experience is GDP. By the way, I found outside next to the door, the hall, I think I print out, I printed out of the whole GDPR text and it's a booklet or more I book I, every time I'm very surprised how many information or how long the, the book is. So it's like, yeah, the whole, the holy Bible.

So, and you feel you will find in the GDPR document, a lot of statements, for example, statements about data portability possible. That was possible to export import data. We will find information about statements, about encryption and of course, very important transparency. And the other very important thing is the concept management concept management. This is more than only the question, is it okay for you that we sent you an email or that is it okay for you that we call you and concept management.

This means also that you have the concept that you could store every information that is not business relevant for your business. So in the past, a lot of company asked for your telephone number and often the telephone number. It's not really necessary for the business. So now you have to ask the consumer again, here I have to your telephone number. Is this okay for you? That we store this telephone number? And of course you have to give him the option to delete telephone number or to correct the wrong telephone number. I welcome. Yeah.

Started I think six or eight months ago and a market study. Yes.

Every two, two months they scanned a lot of companies in same countries, six article, more or less 90 companies. And the idea was that not that idea was that we not send and questionnaire or something like this.

No, we opened the homepage. We started the self administration and then we checked the consumer experience.

And so we, consumer experience means we can't check encrypting or the, for example, the design more how it look like for the consumer. So it's possible that you, or yeah, if content or is everything transparent and from this point, yeah.

So we, we did it for every box. So for every statement, GDPR, and for every statement, we prepared diagram like this. And for some, we could see that we, in our checklist, we check purpose of use crystal clear, for example, or it's everything defined for every, for every. And so we got the information that for example, UK is very well prepared in the, for concept management and in Germany.

No, not so, but if they have a concept management, it looks very fine. So, and we prepared this diagrams or results for every topic in the GDPR document. And I know management glasses, if everything is reduced to one number. And so we also prepared and overall GDP ask of for every country, and you could see that in Germany, yes, you will find the most full compliant companies, but you see also that more or less, only 76% are compliant in Germany. And this is yeah. Same result every out black country.

On the other side, if you saw companies more than yeah, like solved by segments, you could see that the retail companies are very prepared for the next month. Retail companies have more than 50% compliant, GI compliant to see no bank in this market started why it's not so easy to, to create a bank account with a family account. So it's necessary. Yeah. I fake a fake account. So unfortunately we couldn't scan banks, but we saw insurance company. And this was a surprise for me in the past, from, from my point of view, the insurance company were more front runners for yes.

Transparency and data protection. So for me, this result was surprise, but I think we can't see a running system, a running project, perhaps everything is started for the insurance company, but not prepared or not in life. So perhaps in the next few months, everything is fine also for insurance company. Yes. I think it's not the time to go deeper in this, in this market study. If you are interested in more details, no problem. You can open our own page or visit our so result of market. Now we stepped over to the next part.

I want to talk about the GDP effect to our tool like cm tools or consumer and M tools in the past, the very simple tool you cm tool only offered an self registration process or offer fancy in like Facebook account or with a Facebook account. Single sign on was also a topic.

And yes, of course my profile page, that's all. So a lot of companies thought that they could reuse the classic M tool classic M tool, which they used for the maintenance of the employees. So the idea was, yes, the classic tool has some workflow module and we can, this workflow module is very flexible, so we can use everything again for the consumer. Yeah. Yes. This works up now with the GDPR, everything is changed. Now we have to fulfill a lot of questions or like concept management and we need the description for every attribute. So this was, yeah.

Now it's necessary that we have to change the data model. So we need more information for the, for this profile standard person information for every expert, like where number you need. Information is copied from Facebook card. Is it a mandatory field? Is it content given? Is it verified? Is you need a description for the transparency. The small tools were flexible enough to change the data model, but very old em, em, tools for their employees. Yeah.

There was, they were not flexible enough. So now they had a problem that they not really cover the, all the requirements for, from GDPR.

And yes, this is only the, if you, but the most important thing is how you get the concept. And so you, you have to ask, yes, you have to ask consumers, but you have to highlight the benefit for the consumer. So you have to say, you have to answer the question why he should tell you this or where the benefit for the consumer.

And on the other side, it's, it's necessary to be a little bit polite and to, to, to be trans transparent to why the, why, what you are want to do with this information to set, to give you an, a few example here on the left side, on the left side, you see in a screenshot from, from a question or from panel in this sample, the consumer used, I think his Facebook account. So now you know his name, but you have to ask the consumer is, can I use your name?

So yes, you know it from Facebook account, it's possible to, to download it, but it's necessary that cause it's not really important for your business. And that, you know, also the names we have to ask them is this okay for you? If I use your name, perhaps for, for on the other side here with the friendly, transparent, transparent question, you can ask the consumer, Hey, this is okay for you.

If, if I store your shoe size for the next campaign or something else like, and this is a very important, this is this diet and you in this style, you have to, to talk with the consumers to get the information. And so we think this is a lot of effort to prepare everything for all the extras.

This was, yeah, this is CR tools now. And this year I started this part of the presentation with look in the past C tools in the past. I want to end this presentation with, look in the future, what we expected for the next few years. We think that the next step is that is here, which will also start relationships. So not only sorry, relationships, the family, so something like a family involved, but also if, for example, students live together in, in, in a house.

So that some also a relationship, or if you expect a parcel, perhaps to could store that better, that the parcel would be give your on the left instead of the right side. So this, this information be expected, will be stored in the next few also, but the very next step is the mode. So that parent control something like this are very important for the next few months. Thank you.

Very, we have two minutes.