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Lynn Sim leads the Marketing and Communications, Partnerships and Patronage, and Strategic Planning teams at the Singapore Art Museum. Her portfolio includes branding, marketing and communication work for the museum, its exhibitions and events, as well as fundraising for the upcoming capital project and new programmes. She also manages strategy development and planning for the museum. Lynn joined SAM with telecommunications project management experience from the US, and managed marketing and events in the fashion and lifestyle industries when she returned to Singapore.