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Jens Sonnentrücker is responsible for Identity Access Management at Swisscom AG in the Security Architecture division. Swisscom is the leading telecommunications company and one of Switzerland's leading IT companies. Digitisation is omnipresent in Swisscom and with the rapid technological change, customer needs are also changing. These needs, together with new threat situations, new regulatory requirements and considering the economic efficiency, Jens Sonnentrücker defines the IAM security strategy, architecture specifications and draws up the necessary concepts. He also shows how security and innovation can be combined to facilitate daily work.