John Marsden

John Marsden is head of Fraud and Authentication for EMEA at iovation. For over 20 years John has been at the leading edge of e-commerce, helping clients to navigate the risks and customer experience challenges involved in safely transacting with customers in the digital channels. From the early days, specialising in Merchant Acquiring, then through Credit Reference Agencies, using data assets and systems to confirm Identity and manage fraud risks and now with iovation, John continues the career theme of 'making the internet a safer place'.

John's expertise stemming from the years of experience with Barclaycard, Experian, Equifax and now iovation has covered Identity, Fraud Prevention, anti-money laundering and counter terrorist financing efforts. In a world where the internet is the playground for nefarious actors to gain finance and facility John's knowledge and understanding has been crucial to client’s projects and process success.