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Agenda

Drivers For IAM: How To Get Management Buy-In For IAM Through Targeted Communications

Drivers For IAM: How To Get Management Buy-In For IAM Through Targeted Communications

Keynote
Thursday, May 08, 2025 17:00—17:20
Location: C01

Identity and Access Management (IAM) is more than a technical necessity—it's a cornerstone of IT security and organizational strategy. Balancing efficiency, risk mitigation, and regulatory compliance presents challenges, as these drivers often conflict and vary across industries.
This presentation explores how organizations can move beyond reactive IAM approaches, which often stem from compliance or crisis response, to proactive strategies that position IAM as a competitive enabler. By doing so, businesses can accelerate time-to-market, establish governance, streamline processes, and achieve stronger security.
We’ll also address how to secure management buy-in by aligning IAM messaging with their priorities—be it cost efficiency, risk mitigation, or compliance. Tailoring your approach to their perspective is crucial for gaining executive support and ensuring long-term success.
Dr. Phillip Messerschmidt
Lead Advisor
KuppingerCole
Dr. Phillip Messerschmidt joined KuppingerCole in January 2021 as Advisor & Analyst. Prior to this, he worked for various management consultancies, primarily advising major banks on challenges...
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