Who Let The Dogs Out At Fressnapf- Future IAM Best Practices At Europe's Biggest Pet Retailer

Fressnapf is Europe's biggest pet retailer running over 2.100 stores in Germany and Europe with more than 18.000 employees.
They all need fast and easy access to their daily applications, because their time should be spend with the customers and not with IT.

Since 2017 Fressnapf uses SAP Identity Management to manage its workforce IAM, but SAP has announced End-of-Life for SAP IDM for 2027.
In its place, SAP recommends Microsoft Entra ID as a replacement. Yet, Entra ID has not been on the IAM map for long, with other IAM players being seemingly more prominent.

Nonetheless, Fressnapf has strategically placed Entra ID in its landscape for authentication even before SAP IDM's End-of-Life was announced.
We therefore wanted to explore early on Entra IDs IAM capabilities and best practices for our purposes. We will here present preliminary results from our collaboration with Microsoft on this topic.