Over the next few years, targeted advertising & personalization will see a quantum leap forward with GenAI, moving beyond simple suggestions to real-time simulations of our behaviours and preferences. When AI can predict and steer our choices, are we truly deciding for ourselves—or merely following an algorithmic nudge?
This talk dives into the ethical dilemmas of GenAI-powered hyper-personalization - highlighting how it can be weaponized for mass spear-phishing and disinformation. We’ll critique our outdated, “check-the-box” consent framework and propose new paradigms—like Self-Sovereign Identity (SSI) and transparent AI regulations—to restore data ownership and accountability.
