This session will examine the latest trends shaping the SOAR market, drawing from recent KuppingerCole research. With the rise of generative AI, SOAR vendors are exploring new opportunities to enhance automation and threat intelligence. We’ll discuss how generative AI is reshaping security operations, asses the potential benefits for incident response, and address the unique challenges posed by integrating AI in a high-stakes environment. Join us to gain insights into the future of SOAR and the transformative role of AI in cybersecurity.