Generative AI offers remarkable potential for innovation, but we must be vigilant about its dark side. As technology evolves, so do the tactics of cybercriminals, but the important thing to note is that we are actually dealing with a recognizable playbook and we have the tools to meet the challenge. By adopting proactive fraud prevention and strong authentication measures and fostering a culture of awareness, we can strive to harness the full potential of generative AI while protecting ourselves from the potential for misuse. Join us for a thought-provoking session on what this means practically and how to combine the available tools to effectively combat the risks of AI generated identity theft.