In this presentation, we delve into the realm of empowering users within the contexts of both Business-to-Business (B2B) and Business-to-Consumer (B2C) relationships, leveraging Customer Identity & Access Management (CIAM) principles. Inspired by Clint Eastwood's iconic quote, "Go ahead, make my day!" – a testament to determination and confidence in confronting challenges – we metaphorically align CIAM with taking charge of our digital identities and standing resolute against potential threats.
CIAM emerges as a critical solution in addressing the contemporary digital landscape, ensuring user security and privacy while facilitating seamless and personalized interactions. It equips us with the means to handle user authentication and authorization, uphold their consent, and empower them with control over their data. Through CIAM, we envision a future where user security, privacy, and autonomy reign supreme in both B2B and B2C environments, fostering trust and loyalty among stakeholders.
