How changing requirements for a seamless yet secure customer experience affect your Customer Identity solution
Today's consumers live parallel lives, with one foot in the physical world and the other foot leaving many digital footprints across the internet. In the physical world, trust is easier to build and identity is easier to validate. In the digital world the consumer is The Invisible Man - more difficult to interact and connect with but wanting a simple, effortless digital experience with impeccable security.
In this session, we will explore how identity is the link between both worlds and is the centre of every great customer experience. From providing delightful experiences to ensuring security and privacy, we will show how the right Identity Solution resolves the Invisible Man paradox, building connection and trust in the digital world.
