Savvy business and technology leaders are looking to customer identity and access management solutions as a means to help businesses seamlessly engage customers across channels and devices, securely establish and develop user profiles and promote a deeper relationship by offering evolving user experiences, products and services that are meaningful to them.
CIAM provides the framework and capabilities for businesses to connect, collect and secure customer data with consent and oversight as well as compel the customer to deepen their relationship by proactively improving performance across a wide range of activities including customer experience, product development, sales and marketing.
RBC is a globally leading financial organization with over 80,000 employees and 16 million customers worldwide. RBC has embarked on a journey to centralize the delivery of CIAM services to support the consistent and secure delivery of identity related capabilities across user experiences and channels. This key transformation supports the agile release of new ventures, realizes capabilities and security benefits through data aggregation, develops 360 degree customer views and also allows RBC to reap significant cost savings through service and data consolidation. This journey also includes the integration of CIAM capabilities within Fraud channels and controls to proactively detect and mitigate cyber and financial crime.
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Key takeaways: |
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1) CIAM is a key component of business strategy as a means of attracting and engaging customers across a wide spectrum of demographics and expectations. |
