The Key to B2B Growth: Strong Value Networks of Customers and Partners Built on Trust

For B2B businesses, managing the end-to-end partner and customer lifecycle is difficult using legacy technologies, homegrown implementations, and manual practices. Each partner has varying needs for security roles, authorizations, and application permissions, and these elements must be handled efficiently so partners get to market quickly and so users can easily go about their day-to-day work. Meanwhile, the business’ most sensitive data must be protected against breaches in order to uphold the partner’s trust. For B2B marketing and sales teams, business customers today are accustomed to more relevant and transparent experiences as consumers and expect that same treatment in their B2B buyer journeys. This means marketing and sales teams must deliver personalized, content-driven digital experiences, transparency around data collection and processing, and meaningful control for prospects and customers over their personal data. Finally, many B2B businesses have been slow to respond to the European Union’s General Data Protection Regulation (GDPR) and, as a result, are losing ground to better prepared competitors while putting their brand reputation in jeopardy.

To overcome these challenges, Franklin Covey sought a single customer identity and access management solution to centrally manage the entire lifecycle of external digital identity, consent, authentication, and authorization. Does this sound too good to be true?

In this session, you’ll see how Franklin Covey teamed with SAP to knock down silos separating business groups, improve the ability to make one-to-one connections with audiences, and use customer trust to differentiate in the market.