This talk looks at how a conversational AI system is a mirror, composed of two identities. The input from the user and the output from the AI system contain vast arrays of data. And today, with legislation like GDPR and security concerns we look at how the user's identity is of great value, how the bot's identity must be authenticated, and ways these two complicated systems can be managed for maximum value to both parties.
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Demonstrating that humans’ irrational decisions actually follow a predictable pattern netted Behavioral Economist Richard Thaler the Nobel Prize last December. His bestseller Nudge: Improving Decisions About Health, Wealth, and Happiness looks at ways to effect change despite humans’ cognitive biases for irrational choices. In the increasingly complex marketing environment, understanding your customers’ root motivations and using them can lead to more effective marketing actions. Key takeaways: |
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1. How to apply specific marketing automation strategies to glean impactful decision-making data |
