The talk will examine the conditions for lawful processing of personal data under GDPR, specifically the topics of consent and legitimate interest. It will also describe anonymisation and pseudonymisation and show where these can be safe alternatives, both on an abstract and a practical level. Listeners should leave the talk with a concrete roadmap for their data analytics projects.
With millions of sessions on your website giving your customers personalised content and information, how can you meet your compliance obligations? This session discusses the issue and describes a solution.
