There are currently two strong winds blowing through the Consumer Identity world as we know it. One is clearly stronger privacy and data protection laws, GDPR in Europe being a good example of it. Such an important topic has already influenced the capabilities CIAM systems need to have and introduced the new topic of Consent management. The other strong wind is clearly Digital Transformation. With many companies integrating digital technology into all areas of their business, this fundamentally changes the way they operate, deliver value and communicate to customers. These two strong influencers will redefine CIAM.
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