Technologies, such as chat bots, artificial intelligence and data mining enable personalized customer journeys: But how to achieve a balance between customer profiling and data protection?
Since marketing automation systems are used by more and more companies, most marketeers are keen on extensively collecting prospect and customer oriented data: A perfect basis for measurement and optimization of marketing success.
Conversational interfaces, such as chat bots, tempt users to reveal personal data to receive desired information or obtain a certain benefit. The given information might be highly interesting for marketing purposes. AI enables profile building, predictive marketing and many other insights based on data analyses.
GDPR will affect data processing in such scenarios. This presentation evaluates how GDPR and smart marketing technologies fit together, how to make the best of it, and master typical challenges, based on the example of a chat bot:
Apart from data protection issues, there remains a key question: Technical gadget or added value? Which conversational interfaces lead to sustainable marketing success?
