How GDPR Enables More sharing of Personal Data, Not Less

The GDPR takes away ownership and control of personal data from businesses and gives it back to consumers, where it belongs. Siloed personal data under our existing and outdated model benefits no-one, not those who create it, or those who would like access to it for innovation. But returning that data to the consumer for them to own and control opens up a whole new world of fully consented and GDPR-compliant sharing, where innovation across all industries can flourish from the mass of accurate data available. A true win-win situation.

Key Takeaways:

• The GDPR is an innovation opportunity, not something to fear
• Consumers owning their own personal data is THE critical step towards the consented sharing of rich, deep and 100 per cent accurate data that will have mass benefits for every industry, sector and even society as a whole.
• We should be making the most of the opportunity the GDPR gives us, for all our sakes.