In today’s digital economy, accurate customer data is recognised as a strategic resource. However, as more personal data is collected, consumer trust continues to decline.
Regulation such as GDPR and PSD2 will change the way businesses collect and use personal data. Looking forward to a new trust focused marketplace, how can organisations harness the power of customer controlled data to innovate beyond compliance? This workshop will explore innovation initiatives that strategically enable the CMO and CPO to work together to:
